Basic Research and Applied Research

BASIC RESEARCH

Basic research is used to explore the fundamental bases of behavior, without regard to how those bases are manifested in the real world. Basic research aims to explain, predict, and describe fundamental bases of behavior
Example, a popular memory procedure is to have people respond to words on a computer screen as fast as possible (e.g., saying the word, pressing a key). This can tell researchers about how information in your memory is linked to other information and it can tell us a great deal about the processes of memory. This procedure is just one example but in fact, much of psychological research is basic research

APPLIED RESEARCH

Applied research is designed to answer specific questions aimed at solving practical problems. New knowledge acquired from applied research has specific commercial objectives in the form of products, procedures or services.
Examples of applied research topics include persuasion, eyewitness memory, clinical treatments of psychological disorders, behavioral interventions for children with autism and decision making, etc..